I'm Christopher Rocas. 164th Floor is my advisory practice for owners of industrial businesses, packaging, cold chain, logistics, and manufacturing, in markets where customers believe every supplier looks the same.
Paid. Two to three weeks. The findings decide the build, for both sides.
Most of these markets teach customers that every supplier is interchangeable, and most suppliers price like it's true. It isn't. The buyers I sold paid a premium for years, because the conversation was landed cost and spoilage, not the price of a box. That conversation is a skill, and it can be built into your company.
The Walls
Three walls, standing in nearly every industrial company.
New business arrives through RFQs, referrals, and a few old relationships. Last year decides this one.
The market calls the product interchangeable, so every negotiation starts from below.
Deals are processed rather than created. Creating more is nobody's job.
The Record
$500MM+
of packaging sold, from the chair.
$5B
the company I built a startup inside.
CRO
the seat I hold now, in packaging technology.
Client engagements are confidential.
The Work
Every engagement starts here. I spend two to three weeks inside your pipeline, your pricing file, and your numbers, and I show you where the margin is leaking. The findings decide whether the build is worth doing, for both sides.
The build. I embed for six to twelve months: coaching your sellers, building the demand engine, or carrying the selling myself. The X-Ray decides the scope before this begins.
For a few companies where the enterprise-value case is large. We agree the plan and the baseline up front, and part of my fee rides on the outcome.
Contact
The work starts with the X-Ray. It's paid, and it starts with one conversation.
I take two or three clients at a time. Client work is confidential.